Goodful | All-In-One Pan

For Goodful’s 2022 launch of their all-in-one pan, I led a streamlined, budget-conscious production to create engaging video assets for social media and Amazon. Centered on the pan’s versatility, our campaign featured time-lapse and dynamic visuals to highlight its convenience in the kitchen. This approach allowed us to maximize content from a single shoot, resonating with audiences and driving strong sales—selling out the pan quickly and boosting brand awareness. Role: Supervising Producer and Production Designer