Walmart | Tasty

As Supervising Producer at BuzzFeed, I led the creative strategy for Tasty’s promotional content for licensed and branded products, including Walmart campaigns with unique tie-ins like Google. Each project demanded a careful balance, aligning Tasty’s fun, approachable voice with Walmart’s goals to create content that resonated on multiple platforms. From a whimsical holiday ad to vibrant kitchen gear showcases, these videos highlight the art of blending brand personalities to make products both memorable and engaging.

Walmart | Google

Directed an ad for Walmart’s holiday partnership with Google, using trick photography and playful props to highlight a special cookware deal. The spot’s success led to a sell-out of the product.
Role: Director

Tasty App | Demo

Produced a demo video for Walmart and Tasty’s app integration, showcasing shoppable recipes with Walmart Grocery Pickup. Created with green-screen and screen replacement to stay adaptable for app updates.
Role: Producer

Tasty | Multicolor Cookware

Produced and shot a vibrant sizzle reel for Tasty’s multicolor cookware set during the pandemic. Filmed creatively at home using fishing lines and colorful produce to bring the product’s bold colors to life, generating high engagement and sales.
Role: Producer, DP

Tasty | Charcuterie Board

Produced a video to promote Tasty’s Cheese & Charcuterie Slate Board on Instagram. Using stop-motion, product shots, and stylized food photography, the video tapped into trendy food boards, driving significant engagement and sales.
Role: Supervising Producer

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