Buzzfeed | Influencers

To promote BuzzFeed’s Tasty and Goodful cookbooks, I directed and produced videos featuring food influencers across YouTube, TikTok, Instagram, and Facebook. As their Supervising Producer, I crafted a mix of content—from a 9-minute YouTube recipe demo to platform-specific, short-form videos—highlighting each influencer’s unique voice and tying them into larger book launch campaigns. I directed videos with chef celebrities and influencers such as Chef Marcus Samuelsson, Chef “JJ” Johnson, Kanchan Koya, and DeVonn Francis, adding expertise and excitement to each production. Creating UGC-style content has been essential to engaging audiences organically, and it’s been rewarding to help shape BuzzFeed’s cookbook success. (Fun fact: a couple of my own recipes even made it into a Tasty cookbook!)