Recipes for Success

Understanding and creating videos that go viral is one part art, one part science. As a producer for Tasty at BuzzFeed, I relied on data-driven research before taking a single shot, developing recipes that I knew would resonate with audiences. My goal was to make cooking accessible to everyone with simple ingredients, to deliver food inspiration with a side of fun, and to be a source of connection. Here is a selection of my viral videos, which combine my love of food, analytics, and filmmaking, racking up over 500 million views along the way.

Rainbow Sheet Pan Pizza

12 M views on FB | 49M Impressions

8 Surprising Ways To Use Fruit And Veggies Peels

30 M views on FB | 131M impressions

Tortilla Bowl Southwestern Salad

36M views on FB | 127M Impressions

Gâteau de pommes de terre à la raclette

6M views on Tasty Miam (FB)

Slow Cooker Rosemary Bread

25M views on FB

Falafel 2 Ways: Classic And Baked

11M views | 69M impressions

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