McCormick | Hack Your Spices!

In this branded video for McCormick, I directed author Kanchan Koya in a guide for at-home chefs on how to hack their spice racks. Balancing Tasty’s approachable style with McCormick’s brand and Kanchan’s unique voice was a rewarding challenge. The result? Both brands were thrilled with the engagement on the full-length video and teaser. Role: Director